Business model innovation design an innovative business model that can truly grow.If you want a playbook read Geoff Moore’s “ Zone to win“. Would love to say playbook, but it is too random to apply set rules. There are five stages in blitzscaling, family, tribe, village, city and nation.
It also requires an environment that is willing to finance intelligent risks with both financial capital and human capital, which are the essential ingredients for blitzscaling. If you win, efficiency isn’t that important if you lose, efficiency is completely irrelevant.īlitzscaling requires more than just courage and skill on the part of the entrepreneur. Creating a “first-scaler advantage.” When a market is up for grabs, the risk isn’t inefficiency, the risk is playing it too safe. If you want to get somewhere else, you must run at least twice as fast as that!”īlitzscaling drives “lightning” growth by prioritising speed over efficiency, If you’re willing to accept the risks of blitzscaling when others aren’t, you’ll be able to move faster than they will. In Lewis Carroll’s classic book Through the Looking-Glass, the Red Queen tells Alice, “Now, here, you see, it takes all the running you can do, to keep in the same place. Network effects that occur when increased usage of a product or service boosts the value of that product or service for other users. Particularly in markets and products with a network effect. There is no doubt, that in a world where currently, winner takes all, you need to blitzscale. PS Have just finished ” The four ” and nearly becoming allergic to winner takes all. Will reserve judgement until I finish the full book, but it smells like a book studying the exceptions in hindsight and making that into a “model”. * Access to risk capital from VCs with huge risk appetite * Acces to a talent pool * A business model with a network effect * Experienced management team * Already at considerable scale Studying the exceptions and making it into a model?Īfter reading the first chapter, I send him an e-mail:
Eddy de Heij recommended “Blitzscaling, The Lightning-Fast Path to Building Massively Valuable Companies”
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